Subscription boxes have gained popularity over the last few years. Subscriptions are available for everything, from beauty and hygiene products to food or gin boxes. All subscriptions can be purchased by clicking a button.
This is a model consumers feel comfortable with. In fact, 69% of households subscribe to Netflix or at least one of its services. Coffee subscriptions were, amazingly, one of the most sought-after Christmas gifts in 2020. You can also search online to get the coffee subscriptions service.
Image Source: Google
You can choose from a regular supply of your favorite coffee brand or a discovery offer to expand your coffee horizons.
Loyalty cards were a way to keep repeat customers in the past. But subscription services seem to be taking over that role. Businesses that have been affected by Covid-19 will find it a great opportunity to give customers reasons to come back to you again and again.
Many businesses are now competing for customer trust more than ever. There is one way to do it, and it's easy. Customer trust is earned by being consistent and offering value to customers that they cannot get elsewhere.
Instead of trying to create new customers, focus on maintaining existing relationships with customers. Companies can achieve this today by getting to know their customers and finding ways that they can make their lives easier.
Flexible, reliable, and consistent value-added subscription services are a great way to achieve this. They don't necessarily need to deliver to the customer's house.