Sponsorship consultants are a dime a dozen. When it comes to hiring one to assist with your sponsorship program, do you know how to get what you’re looking for?
This blog to assist both sponsors and sponsorship seekers to find the right person or agency for their needs. If you get what you’re looking for, you’ll fit together. You can also visit http://e10consulting.com/ to get to know more different types of sponsorship you can get.
A good consultant will put together a proposal that makes it easy for you to make a decision. It doesn’t have to be long, but should include all of the following:
- The consultant’s understanding of your situation and objectives.
- Outline of the overall approach.
- Outline of outcomes and approach for each major component of the consultancy.
- Exclusivity – will the consultant be available to your competitors?
- Confidentiality – An undertaking to keep all materials and information confidential, whether an NDA is signed or not.
- Information required – What background information do you need to provide?
- Travel required.
- Availability – An outline of any major issues with availability during the proposed timeframe, such as an office shut down for the holidays or a major event.
- Fees and other costs.
- Terms, including when the offer expires.
Unless you have some history with the consultant, or you found them via a trusted referral, you should definitely ask for references you can call – and then call them! Also good is to ask for two or three short case studies of where their advice made a difference to measurable sponsorship results.
From here, it’s about comfort level and chemistry and mutual understanding of the goals, and only your organisation can know whether that works for you. But at the very least, you will be clear about what skills you’re after and have received a proposal that reflects that consultant’s response to your needs. Good luck!